Angie’s List Selects Arnold Worldwide as Its Lead Branding and Creative Agency
INDIANAPOLIS – January 19, 2016 – Angie’s List (NASDAQ: ANGI) today announced that it has selected Arnold Worldwide, LLC, as the company’s lead agency for its brand strategy and creative execution across all media following an extensive review process.
Angie Hicks, Angie’s List founder and chief marketing officer said, “Our decision to select Arnold was based on our confidence in the quality of the team, business orientation, strategic insights and creativity. We look forward to partnering with them to tap into their creative talent and enthusiasm.”
Hicks continued, “As we shared late last year, our intent is to improve our marketing effectiveness and to select a creative agency that will enrich our brand strategy through an integrated creative platform we plan to launch this year.”
“There’s no better way to kick off 2016 than embarking on an exciting new partnership with Angie’s List — the go-to destination for home services,” said Pam Hamlin, Arnold Worldwide Global President. “Our mission is to deliver fully-integrated ideas deeply rooted in strategic insights that will drive their brand and business forward. We're really looking forward to what’s ahead.”
Arnold is known for creating impactful campaigns like “Flo” for Progressive Insurance – which Inc. recently named as being one of the 10 most compelling ad campaigns of the decade.
The selection of Arnold to lead brand and creative strategy is part of Angie’s List’s initiative to continue to evolve its marketing and advertising programs with best-in-class partners. In 2015, Angie’s List selected Horizon Media, Inc., to manage its offline media planning and buying.
Angie’s List retained the services of Joanne Davis Consulting, New York, NY to assist in the agency review process.
About Angie’s List
Angie's List helps facilitate happy transactions between more than three million consumers nationwide and its collection of highly rated service providers in 720 categories of service, ranging from home improvement to health care. Built on a foundation of more than 10 million verified reviews of local service, Angie's List connects consumers directly to its online marketplace of services from member-reviewed providers, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. We are proud to represent a diverse portfolio of clients including Carnival Cruise Lines, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel’s, National Association of Realtors, New Balance, Ocean Spray, Progressive, PUR, Sanofi, SolarCity, Titleist and many other great brands. The agency is part of the Havas Creative Group, with offices in Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto. http://arn.com
Debra DeCourcy, APR