tree in backyard

Staging At Curb Appeal ~ By Design Ann Arbor

in business since
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About Us

  • on Angie's List for 5 years
Why Staging is NOT Decorating, and How It Sells Homes... The way that we live in our home when we are not interested in listing it on the market, is very different than when we are trying to sell it. If not, we can expect to have a problem (usually in the form of a price reduction). Your home is a 'product' that will need to stand out from it's competition, especially on the internet. 85% of home buyers will look at your home on the internet. If you have boring pictures (unstaged or vacant) you may never even get them inside your home. Staging is a marketing strategy, not unlike those strategies used by large companies to make sure that their product outshines all of the others on the shelf. The point of Property Staging is to package your product (Home) to minimize detractors/distractions, and maximize features and focal points that shine. It has been proven that it is much easier for a potential buyer to see the 'space' if the decor is somewhat neutralized. Why? If a buyer pays more attention to your 'good taste' in decor, chances are when she leaves she will not be able to recall the size or unique features of the rooms themselves. You are not selling the decor, you are selling the space. You are also selling a Lifestyle, so the feeling that each room is going to evoke is important. Positive emotions create a positive mental impression, resulting in good recall. Your home is the one they will remember!
Contact Staging At Curb Appeal ~ By Design Ann Arbor
Phone Number
(734) 330-7584
Ann Arbor, MI