When we decided to have a pet fence installed for our two dogs, we called three companies who all sent representatives to talk about their product. After we evaluated each presentation we decided that Hidden Pet Fence would best meet our needs and the needs of our pets. Steve was great! He did a fantastic job with installation, training and explaining everything to us. As a courtesy I e -mailed the other companies to inform them that we had made our decision. We considered all of the factors including price, however price was not our top priority. One of the other companies we did not choose, "Invisible Fence" replied to my e -mail. Without getting too specific, the reply from Invisible Fence was to bad mouth their competitor, who we had chosen. Although price was not our first consideration, we eliminated Invisible Fence right away because they were much more expensive than the two other bids we received from their competitors. We felt we were getting a better buy from Hidden Pet Fence and the other competitor. When I told Invisible Fence the price I got from Hidden Pet Fence, about a week later I got a call from the Invisible Fence rep who came to my home and she offered me a price 200 less than Hidden Pet Fence. I declined. If Invisible Fence wanted my business they should have quoted me a more competitive price from the beginning and I would have given them further consideration. I primarily chose Hidden Pet Fence because from my research they have a 100 percent containment rate, and I found the digital technology to be superior. As far as training goes every company has their own method, they all work as long as the dog owner reinforces the training on their own. Secondly, I liked Steve a lot. My wife and I felt a personal connection which really helped us to make our choice. We deal directly with him. Steve installed the system, trained our dogs, and is always available to address our questions or concerns. When choosing a Pet Fence make sure you conduct your own due diligence. Check out Hidden Pet Fence. I highly recommend them. As for Invisible Fence, their business methods left a bad taste in my mouth. I did not feel the same sense of trust that I get from Hidden Pet Fence.