What your realtor hasn't told you about home staging

What your realtor hasn't told you about home staging

Staging your home to sell is more than putting away the laundry and piles of paper, keeping the kitchen sink free of dishes and straightening up the home before a showing. It is critical that your home is properly prepared before the “for sale” sign goes in the yard and pictures of your home are shown on the Internet. 

The two professionals who can help you sell your home in the quickest amount of time and for the most money are realtors and home stagers.

A realtor’s job is to price, market and sell your property. Most realtors approach a property by considering the square footage, number of rooms, location, school system, comparable sales, overall condition and general curb appeal. A realtor’s focus will be on pricing the property and how to best market the property to increase its exposure to potential buyers.

A professional home stager’s approach to a property is very different. Home stagers are experts at detailing a home so that the property will appeal to a specific target market of buyers. 

You wouldn’t dream of selling your car without washing it and detailing the inside, would you? If you wouldn’t sell your car without detailing it, why would you attempt to sell your largest investment by just cleaning up a bit and hoping a potential buyer can see the “potential” of each room. 

Home Stagers provide services that can save you time and money by showcasing the selling features and downplaying the not so desirable features of a property. If you have only contacted a realtor to help you with the selling process, you are missing a piece of the “SOLD” puzzle. Here are five tips your realtor may not have shared with you:

1. Get rid of clutter

Yes, even in closets and drawers. Break this task down room by room. Divide the contents of the room into three categories: keep, donate and sell. This system will help you weed through your possessions with a purpose in mind. Remember, you are selling the square footage of each room, not your belongings.

2. Create a welcoming environment 

Be careful not to sterilize your home. The goal of staging is to help the buyer fall in love with your property. The home buying decision is predominately an emotional one. Beige and blank walls do not elicit any emotion. Choose colors, textures and accessories that create a warm and welcoming environment.

3. Enhance your curb appeal

The moment the buyer lays eyes on your property, we want the emotional response to be “love at first sight.” The exterior of your home is critical to draw the buyer inside your property. A freshly mowed lawn, a clutter free driveway and sidewalk, trimmed and weeded landscape beds and a pleasing exterior color palette all work together to give your home great curb appeal.

4. Make proper repairs

Buyers want to purchase a home they believe has been well maintained. A general rule is if something is broken, the homeowner should fix the issue before the house goes on the market.

5. Be thorough

The cleanliness of your home is essential, specially the kitchen and bathrooms. Pay extra attention to the corners of the room, lighting fixtures, faucets, countertops, light switch covers, grout, the inside and outside of appliances, backsplashes and all flat surfaces.

About this Angie’s List Expert: Kim Ausbury is the owner of Staged & Styled, providing home staging services in Tallmadge, Ohio. Started in 2007, Staged & Styled specializes in real estate staging, interior redesign, home consultations and window treatments. Kim is a certified and accredited real estate stager and property stylist. You can follow this #ALExpert on Twitter @Kausbury.

As of August 21, 2013, this service provider was highly rated on Angie's List. Ratings are subject to change based on consumer feedback, so check Angie's List for the most up-to-date reviews. The views expressed by this author do not necessarily reflect those of Angie's List.

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