Pittburgh dance instructors discuss their business
What's your favorite dance and why?
Who we talked to
Dena Holland, manager
304 5604 Solway St. Room 304
Amanda Newton, education director
5530 Penn Ave.
Aimee Marshall, manager
Arthur Murray Studios
136 Sixth St.
Dena Holland: "My favorite is ballet. I've done it ever since I was young and just enjoy it."
Amanda Newton: "It's hard to say, I love them all. I've always loved ballet. You always know what to expect and it's challenging."
Aimee Marshall: "I prefer Latin dancing. It's close to my roots. I used to be a modern dancer."
Besides learning how to dance, what are some other reasons people take lessons?
Dena Holland: "Students want to keep in shape and feel better about themselves."
Amanda Newton: "Most of our students are here to get fit or to make friends and socialize."
Aimee Marshall: "We have a lot of people come in when they have to prepare for an event."
How do you charge for dance lessons and what's the cost?
Dena Holland: "One weekly class is $50 a month. One group class is $18."
Amanda Newton: "We offer our session package."
Aimee Marshall: "Your first lesson is free. Then our instructors work with you to design a program based on your needs and the cost will vary."
Do you offer any types of packages? If so, can you give me a few examples and the price?
Dena Holland: "For $60 a month, you can take two classes each week."
Amanda Newton: "Our 12-week session includes one weekly class and prices range from $150 to $200."
Aimee Marshall: "We have programs that consist of group classes and lessons."
Have shows like "Dancing with the Stars" helped your business?
Dena Holland: "I don't really think so."
Amanda Newton: "It hasn't hurt. People mention the show and have an interest in dance because of it."
Aimee Marshall: "It's definitely helped. It's put ballroom dancing out there. Everyone's heard of it now."
How many instructors teach in your studio?
Dena Holland: "I have four instructors."
Amanda Newton: "We have 30 teaching instructors."
Aimee Marshall: "We have two men and four women instructors."
How far in advance does someone need to schedule lessons with you before they can start?
Dena Holland: "You should try to call before the beginning of the month."
Amanda Newton: "It's best to join the first day of a 12-week session. But some classes accept students at any time."
Aimee Marshall: "As early as possible, especially if you want to take a class in the evening."
How do you handle the most dancing-challenged clients?
Dena Holland: "If someone really wants to do it, they can learn. They just have to try."
Amanda Newton: "Our teachers are very encouraging. We believe anyone can learn to dance. Just keep trying."
Aimee Marshall: "We just convince them it's possible. No one is born with this skill."