No Pink Power Tools to be Found at D.C. Hardware Store's Ladies Night
The first of what Christina McCoy promises to be many such events was held in late summer as a way to support her female customers and other female-owned businesses in D.C.'s Petworth neighborhood.
Ladies Night wasn’t all about the fun, cocktails and camaraderie. It was also an opportunity to show women how to be a better DIYer.
“One of the things we did was a power tool demonstration,” McCoy says. “For a lot of women in our area, the biggest obstacle is accessibility. We want to make things accessible to all our customers.”
Neighborhood Hardware Stores Offer More Than Hammers
Accessibility and a knowledgeable local staff are what McCoy says make a neighborhood hardware store stand out. Customers need to feel they can handle most any project, regardless of their gender.
“Power tools don’t have to be pink for women to use them,” McCoy says. “There are a lot of projects women can do themselves. They just need to know the right tools to help them. That’s where we come in.”
Even if you choose not to tackle your DIY job, you can still call on the services of a local handywoman.
Although McCoy expected her first Ladies Night to be a success, she was amazed at the turnout and community support, especially considering rain forced the outdoor activities inside.
“We had 100 gift bags for all the women who showed up, but we ran out of them in 15 minutes,” McCoy says.
Female shoppers received 10 percent off all regularly priced merchandise during the event.
Bartenders, Bikes All Part of the Mix
Massages, a bike workshop and tours of a nearby gym also were on tap, in addition to a bartender from the neighborhood bar Red Derby.
Finding the right fit for you and your bike can be an event itself.
Don’t worry if you missed the first Ladies Night. McCoy promises many more and will bring back the massages, manicures and yoga instruction.
“It was such a success and we all had so much fun,” she says. “It’s definitely something we will be doing every couple of months.”