How professional photos can help sell your home

How professional photos can help sell your home

If love is at first sight and a picture is worth a thousand words, then why would you settle for images from someone’s phone to showcase your home in its best light? The best way to get maximum returns when selling your house is to drive as many people to the front door as possible. 

It all starts with the internet – you want images that stir the buyer's emotions and give the typical mouse jockey a good reason to click the next button instead of the exit button. 

Take into consideration the direction and effect of the sun and shadows, both on the interior and exterior, always thinking about setting the mood for the space being marketed. 

Tell a story with the photography and lead the buyers down a path that shows off the property’s best features and evokes emotion that will make an involuntary "wow" slip out as they lean in for a closer look. Some will say it may not matter in a "seller’s market,” I say it always matters and it will always pay off for the seller in the end. 

Not everyone owns a 35mm digital camera or knows their way around one in a way that will achieve the desired results you need. With that in mind, make sure to ask your realtor what the game plan is to ensure that your home looks as good in its photo shoot as one would expect if they were capturing images from their wedding. 

If your agent is not equipped, insist that they include hiring a professional photographer as part of their service package. 

You may be starting to get the idea that this a big deal – that’s because it is. For most, it will be the biggest financial transaction they undergo, so why not give it your best? 

The end result of your transaction will be made up from the sum of its parts, with the key components being your broker, your initial market price and the quality of the marketing. When you get the first one right, the other two will be taken care of for you. 

The moral of the story is, shoot professional pictures when selling your home or you will be shooting yourself in the bottom line.

About this Angie’s List Expert: Jack Tanner is a realtor with Beach Cities Properties. Since 2003, the company has specialized in real estate  in Long Beach, Calif., including selling, buying, investing and managing real estate throughout southern California. They firm earned the 2012 Angie’s List Super Service Award.

As of September 26, 2013, this service provider was highly rated on Angie's List. Ratings are subject to change based on consumer feedback, so check Angie's List for the most up-to-date reviews. The views expressed by this author do not necessarily reflect those of Angie's List.


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