Sheppard says while a genuine brick feature wall might cost $2,000, theirs run about $800.
“It’s a lot cheaper, but you’re getting the same thing,” he says. “Real brick offers some things we can’t, but not much more as far as aesthetics, insulation and sound-deadening.”
Big box home stores sell fake brick panels starting as low as $25, but Sheppard says you get what you pay for. As for the DIY approach, Sheppard doesn’t recommend it.
“You could learn the steps, and try to recreate it, but it’s not going to have the same look because of that artistic value,” he says. “If you want it to look like we do, it’s definitely not a do-it-yourself.”
In addition to its faux brick, stone and Venetian plaster, another popular Silver Crow specialty is its faux antique mirror. With acrylic plastic and chrome paint, they mimic the natural imperfections and oxidation of old mirrors for a third of the cost of the real thing.
“It's really starting to take off,” Sheppard says.