Don’t fall into the best-price trap

Don’t fall into the best-price trap

isn’t an exact science.

John Tempesta, of Tempco Roofing in South Boston, says roofing can be difficult to fix sometimes, and really comes down to the effort and work put into the job.

The biggest danger, though, is something Tempesta says he sees too often: Roofing can be bluffed very easily. And then, “something that should last 20 years lasts two.”

Mark Negron, of O’Lyn Roofing Contractors Inc. in Norwood, says roofing is typically priced per square foot. To ensure you’re getting the best deal, ensure you know exactly what materials you’re getting, from the shingles themselves to the composite underlayment and ice and water shield.

“Some people, if they’re out there lowballing a job, they’ll cut out elements like the ice and water shield, which helps keep out the ice dams,” says Negron. “We put six feet of ice and water shield on roofs, because it’s a critical component. You might get a lower price, but you need to make sure you’re getting all the necessary features, and that they’re good quality features.”

Many customers are vulnerable to the best-price trap. Tempesta says he’s been underbid by someone less qualified and sees the poor results.

“I’ll come give them a legit price for a legit job and someone just looking to make their next mortgage payment comes in and throws out a cheaper price and does a bad job,” he says. “Some people clearly don’t have the customer’s best interest at heart. These fly-by-nights, you can’t compete with them, and people don’t know.”

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