Detailed reviews help homeowners like you

Detailed reviews help homeowners like you

by Angie Hicks, founder of Angie's List

The Angie's List headquarters is located on a sprawling campus with more than 400 employees, so we're often in need of various service professionals to take care of the tasks we're not qualified to handle. Just like our members, we turn to the List to find good companies in our area.

Recently, we hired a company to restore a century-old faded mural of a billboard on the side of one of our historic buildings near downtown Indianapolis. The artists did beautiful work. The restoration can be seen from a nearby interstate and really stands out along the Indianapolis skyline.

We were lucky to find such a great company, but we might not have, had it not been for some excellent detailed reports from members who'd hired the company before us. Some of the reports painted such vivid pictures of the company's work that we had to see it for ourselves. One look at the portfolio on their website, and we knew they were the artists we wanted to hire. It really demonstrates the value of good reporting, both to members and to the companies they hire.

I think most of us would rather read a descriptive report that tells about the job performed and the reasons they got the grades they did, rather than a one-line report that tells you grades but little about how they were achieved. Knowing that a plumber stayed late on a Friday night to finish a job, for example, might be enough to sway a person to hire that plumber over another with similar grades.

Many of you might not realize it, but members can add even more detail to reports by submitting photos and videos of the work done. Those are the most effective reports for showing off great — and not so great — work. Photo and video reports, which you can also upload via your mobile device through the Angie's List Mobile application, will be the gold standard of Angie's List reports.

Submitting a detailed report is also important to any proactive business. Learning in-depth information about how a job went can help a company identify and recognize good performance; and if there was a poor performance issue, better understand why and how to correct it. If a company has done something wrong, you absolutely want to communicate that, but in a professional manner.

Some reminders on how to submit effective reports:

  • Stick to the facts: No matter how angry you might be with a service provider, avoid the temptation to make personal attacks.
  • Have the evidence to back it up: Photos and videos offer great supporting information and can be uploaded with reports!
  • Be specific: Give as much detail as possible about why the company earned the grades you gave it.

To submit a report on service or health care companies you hire, please visit us online at; download the free Angie's List Mobile application; or call us at 1-888-944-LIST (5478).

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