According to the Real Estate Staging Association, homes that are professionally staged spend 72 percent less time on the market.
“Central Indiana home sellers are increasingly coming to see the value in home staging,” says Denise Kramer, owner of It’s Simply Staging & Redesign in Indianapolis. “One of the biggest challenges is getting [the seller] to no longer think of it as ‘their’ home. The changes the home stager suggests are to make the home attractive to the largest amount of potential buyers.”
For an occupied staging — in which the homeowner is still living in the house and plans to use his or her own items — Kramer says she charges $150 for an initial consultation and written report detailing what the home should look like and how to make it so. If the client chooses to hire her company to execute the staging, it’s $450 for a half-day’s work, or $795 for the full day.
For a vacant staging — where the house is empty and in need of furniture and accessories — Kramer says her fee typically runs between $1,250 and $1,750.
“The staging fee now includes measuring the home, designing the room layouts, choosing and packing the items, transportation and settin up of all the furniture,” she says. “Then once the home is sold, all the items must be packed up, transported and returned to inventory.”
A monthly rental fee for furniture can run between $250 and $500.
“You have to invest a little to get more bang for your buck,” says Julie Snider, owner of Redefining Spaces in Indianapolis. “You can spend $500 on staging, and that will be less than the first price reduction that you’ll have to do in a month because your house has been sitting on the market.”
Snider says she charges $75 for a 60- to 90-minute consultation in which she offers homeowners suggestions on decluttering, repairs, furniture arranging and paint colors. After that, she charges $60 to $65 an hour to help pack, move items or prepare a house to show.
“I highly recommend a consultation for anyone selling a house to get a game plan, a to-do list, and figure out what needs to be done to sell the home,” she says.