Chicago salon managers and owners discuss styles and trends

Chicago salon managers and owners discuss styles and trends

What services do you offer?

Traci Odum: "All hair services, spa services, facials and massages, nail services and waxing."

Tracey Moran: "Haircuts, hair color, makeup applications, waxing, facials, manicures and pedicures."

Amy German: "Haircuts, extensions, hair color, relaxers, eyebrow and facial waxing."

How much do you charge for a haircut?

Odum: "$39 to $51."

Moran: "$70 to $120."

German: "$65, $70 and $95."

What makes you stand out from your competition?

Odum: "The longevity of our business - our salons have been open for more than 30 years."

Moran: "The amount of education we provide our staff. We are constantly learning about the industry and going to seminars."

German: "We take the most sophisticated training classes there are. And we treat our guests like they are our friends."

Have you noticed any effects from the economic slump?

Odum: "People are still getting services – they're just waiting longer in between appointments."

Moran: "Instead of four weeks in between appointments, people are waiting five to six weeks."

German: "We have not. Our business is continuing to build and grow."

What's the hot trend right now?

Odum: "Highlights and lowlights are really popular."

Moran: "Soft, wispy bangs, A-line bobs and the Katy Perry haircut or the shorter version of the Victoria Beckham."

German: "A hot trend for women is soft, wavy, sexy hair. Men are wearing their hair a little longer and adding color, as long as it looks natural."

What's the most common mistake people make with their hair?

Odum: "Coloring your hair at home. People usually don't get the right color for them and the corrective color can cost more than just coming in the first place."

Moran: "Not consulting with your stylist. There are so many haircuts and colors - you need to be active about what's out there to get a new style."

German: "Not using the right products. Over-the-counter products are just not the same [as salon professional products] and can create build-up, dryness and remove hair color."

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