Charlotte Doctors Honored for Supporting Breastfeeding

Charlotte Doctors Honored for Supporting Breastfeeding
Novant Health

Novant Health

A new mother’s decision to breastfeed is greatly influenced by the opinion and support of healthcare providers she encounters during pregnancy. In Charlotte, two clinics are being recognized for excellence in providing that support.

Novant Health Eastover Pediatrics and Midtown OB/GYN, both highly rated by Angie's List members, were named as two of the three inaugural recipients of Mother-Baby Friendly Clinic Award, presented by the North Carolina Breastfeeding Coalition.

The award honors clinics that complete advanced education in lactation support, provide mothers education to help them reach breast feeding goals, eliminate advertising from infant formula manufacturers, and connect patients with breastfeeding support in the community.

“Creating a practice that is welcoming to breastfeeding families is a vital way of promoting an activity that makes a huge difference in the health of our community,” said Michael Giftos, a pediatrician with Eastover Pediatrics, in a statement.

North Carolina ranks slightly below the national average in breastfeeding rates, according to the Centers for Disease Controls, which supports breastfeeding and the health benefits it brings to infants, children and mothers. In its 2014 U.S. Breastfeeding Report Card, the CDC said that while the percentage of births at “baby friendly facilities” in North Carolina was above the national average, the percent of new babies receiving breast milk was only 14.3 percent, well below the national average of 19.4 percent.

The CDC encourages health professionals to provide lactation education and support not only in hospitals and birth centers, but in physician’s offices and public health clinics.

That’s what Novant is doing so well in Charlotte, and it’s what the honor validates.

“Our office enthusiastically supports and promotes breastfeeding through the combination of an environment conducive to breastfeeding and education of our physicians, office staff and families,” says Heather White, an obstetrician with Midtown OB/GYN.

Not sure how to choose a doctor right for you and your child? Try these tips.


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