Car detailer turns down the water and cranks up the service

Car detailer turns down the water and cranks up the service

In 2007, during one of Atlanta’s worst droughts in history, David Lonadier saw potential in car detailing when others saw disaster. Utilizing his background in the Navy, electronics and sales, he found a way to continue his mobile car wash business with less water.

Lonadier started a self-described micro-mobile auto detailing service in Atlanta, Lonadier’s Mobile Detailing, and by engineering his own patent-pending tools, he cut his water usage by 75 percent. “By using less water, less energy and environmentally friendly products, my carbon footprint is minimal,” he explains. He says his innovative approach to Atlanta car detailing lessens the stress on the environment, and his wallet, too.

“No one is doing this kind of efficient, economical, 
environmental approach with car detailing,” he explains. “It’s a 
great business model.”

He says his clients are usually surprised when he arrives in a compact car and brings his own water and power supply. For Angie’s List member Margaret Neal of Powder Springs, that surprise became satisfaction. “His whole concept is so easy. I was amazed with his ability to conserve water,” she says.

Neal hired Lonadier for an auto detail 
on her husband’s truck for his birthday. “We hired someone else last year and it was a nightmare,” she says. “David’s price was similar, his 
process easier, and the quality 
was much better.”

Member Thomasine Macon 
of Union City had sentimental reasons for hiring Lonadier. When her father passed away in 2011, she inherited his beloved car. It sat under a tree for more than a year collecting sap, dust and rust. She decided to honor her father by hiring Lonadier to restore the car. “The car wash 
was not getting it clean, it was still gray and dull,” she says. “When he was finished, the neighbors thought 
I got a new car. I wish my father 
was alive to see it.”

Lonadier says that is the 
biggest difference between him 
and his competitors. “I have a 
better process, I break down the 
car in logical pieces — focus is so important. You have to be willing 
to take the time,” he says.

Lonadier’s hard work paid off in July, when he opened a second micro-mobile detailing business in Tampa, Fla. He says he looks forward to training others on his detailing concept and hopes that it one day becomes standard in the industry. Lonadier says traditional mobile detailing companies typically spend nearly $12,000 on start-up equipment; but he says he can help entrepreneurs get started using his business model and equipment for about $2,000. “My goal is to help others implement my concept of detailing and to change minds and perceptions,” he says.

Lonadier’s superlative service and high-ratings secured him a spot on the Angie’s List Magazine Atlanta Best Contractors of 2012 list in addition to a 2012 Angie's List Super Service Award


More Like This

Best Atlanta Contractors of 2012

Michaels-Personal-Concierge.jpg

Michael's Personal Concierge owner-operator Michael Ostrander says he considers Hana, a dog owned by Atlanta Angie’s List member Nobuhiro Wago, and other pets he cares for an extension of his family. (Photo courtesy of Michael Ostrander)
Michael's Personal Concierge owner-operator Michael Ostrander says he considers Hana, a dog owned by Atlanta Angie’s List member Nobuhiro Wago, and other pets he cares for an extension of his family. (Photo courtesy of Michael Ostrander)

Angie's List names the Best Atlanta Contractors of 2012.

Post New Comment

Deals

What is Angie's List?

Angie’s List is the trusted site where more than 3 million households go to get ratings and reviews on everything from home repair to health care. Stop guessing when it comes to hiring! Check Angie’s List to find out who does the best work in town.

Local Discounts

Daily deals up to 70% off popular home improvement projects from top-rated contractors on Angie’s List!