Atlanta landscaping firm shares love of flowers, plants
Atlanta landscape expert
Established in 1967, Dorough Landscape Co. has earned the Super Service Award every year since 2007.
by Joshua Palmer
"I love plants!" says Dorough Landscape Co. founder Doug Dorough. Ever since an angel investor financed the beginnings of the Lilburn, Ga.-based company in 1967, Dorough has translated his fascination with flora into quality improvements to his customers' landscapes.
"I love seeing the potential in people's properties and I love creating environments for them," he says. "We want to create a thing of beauty."
That focus on making customers happy is something Dorough also cultivates in his 20-employee staff.
"I think our small size gives us an advantage," he says. "We get to know our clients better, and they seem to appreciate that."
Kristen Lefevre of Atlanta says the Dorough crew made all the difference when she enlisted the company to redo her entire yard.
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"They were truly a joy to work with — and I'm not sure I've ever made such a statement about any other workers I've ever hired," she says. "This was a big job, and I needed it done right."
Dorough says a good crew is the result of extremely selective hiring: "We try to hire people who are very qualified, and have a good name and reputation, because they're the ones who are representing our good ideas," he says.
Clients like Wendy Zurn of Norcross, who hired the company to provide new landscaping and curb appeal to her home, say Dorough Landscaping has good ideas aplenty.
"They prepared a detailed landscape plan that was different from other homes and very creative," Zurn says.
Dorough's commitment to beautifying and improving the Atlanta area doesn't stop at residential properties.
The 72-year-old graduate of Columbus College in Columbus, Ga., and Auburn University in Auburn, Ala., is also an original founding trustee of the Atlanta Botanical Gardens, and he has been an active contributor to ChildKind Inc., an Atlanta charity dedicated to helping children with complex medical conditions.