Arizona interior designer turns hobby into career
Deborah Goodacre grew up around a mother and grandmother who knew how to decorate. When she became an adult, she found that she also had a flair for design. Goodacre says friends would ask her to redesign their homes because they loved how she had decorated her own house. “Interior redesign was a hobby of mine, and I didn’t know it was a business,” she says.
Owner Deborah Goodacre of Tempe started the company in 2001. She has earned the Super Service Award every year since 2010.
When Goodacre discovered that she could make money doing interior design, she turned her hobby into her career. She traveled to California for training and then started her company, Divine Redesign & Interior Decorating, in 2001.
Goodacre says there are several different options when it comes to decorating a room. One option: Build up a room from scratch.
Susan Storch said Goodacre helped her decorate after she bought a condo. “Deborah helped me choose carpet, countertops, lighting, paint and some furniture. She came to my condo, we made a plan and then went shopping together,” the Scottsdale member says. “I have had so many positive comments on the paint and decorating that Divine Redesign helped me with.”
Another decorating option: Use furniture the owner already has and incorporate new pieces.
Goodacre helped Gene Hopp add new furniture. “She was very skilled at building on the existing decor that was already in place,” the Sun City West member says. “The entire project went smoothly and was well sequenced.”
For an interior redesigning project, Goodacre says she uses only the furniture the owner already has and tries to align it with the architecture of the home.
In 2004, Goodacre and her work appeared on the HGTV budget-design show, “Decorating Cents.” “The producers called a woman in LA asking for a redesigner near Phoenix. She didn’t know anyone, so she called someone in San Francisco — who happened to be the woman who trained me — and asked her, ‘Who do you know in Phoenix that’s cute and fun to work with?’” Goodacre says with a laugh. “She sent her to me.”
Goodacre says they filmed the three houses in her segment in one day, then the episode aired around six months later.
Goodacre says she feels satisfied when clients praise the end result. “My philosophy is to help a client — usually a woman — get a home that she absolutely loves and that her personality is in,” she says. “We make all the decisions together. Every woman deserves to have a home that looks and feels good and that makes her glad to be there.”
The Super Service Award recognizes contractors and health care providers that have main- tained a stellar service rating on Angie’s List throughout the past year. Be sure to always check the List before hiring, however, as ratings can and do change.