Plano Tree Service Companies Plano, TX

Arborist preaches proper tree care

By Joshua Palmer

"It's never been about the money for me," says Arborilogical owner Steve Houser. Despite 30 years as a successful business owner, he says the majority of his actions are driven by one goal: "I want leave my children a better world," he says.

To that end, Houser promotes sustainability at nearly every opportunity. He's long advocated responsible ecological stewardship for regional planning committees; he teaches Master Naturalist and Master Gardener extension programs; and, perhaps most importantly, his company encourages sustainable tree care to homeowners. "When we preserve more trees through proper care, there's a dramatic positive effect on our air, soil and water," Houser says.

For customers like J.R. Estes of Rowlett, Texas, the trees-first approach makes a positive impact. "Trees are a big investment in the long-term value of a home," he says. "[Arborilogical's] arborist was terrific in answering all my questions and offering solutions." Separating profit from proper tree care is a core company value, Houser says. "If a client wants something that's not in the tree's best interest, I don't want my name on it," he says. "Any work we do is going to be something we're proud of."

For Rhonda Krasselt of Fort Worth, Texas, that value translated into great customer service. "Their communication was great," she says. "They made me believe that not only they know what they're doing, but they actually care about customer service."

Houser also practices what he preaches. His arborists use biodegradable chain-saw oil to minimize harmful environmental impact, recycle tree trimmings, and, if safe, encourage homeowners to leave dead trees on their properties to promote ecological diversity. Off the job, Houser's east Texas ranch house is totally off the grid, powered by solar panels and warmed by an energy-efficient geothermal system.

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