Online reviews: fact or fiction?

You can find a review on just about everything these days - from dating to home improvement – consumers are constantly sharing their opinions all over the Internet. It’s more important than ever to do your research before spending your hard earned dollars.

Information Text:

Angie Hicks, Angie’s List founder: Today, consumers first instinct is to turn online to get information before they make a purchase decision whether it’s for services or products. But the important thing for consumers is – is the information reliable? Are they getting good information to make sure they are spending their dollars wisely? When consumers turn online to get information on services they might want to hire the first thing they want to do is understand how the site works. How are the reviews compiled? How do companies get listed on the site? These are all important questions for consumers. I’m completely against anonymous reviews because that leads to information not being reliable. Consumers are making too big of decisions based on information they read online and we need for people to be accountable for what’s being said. Remember online reviews are only part of your research. You still need to get three estimates, interview the company in person, and I always remind people – don’t ignore your gut instinct.”

Angie’s List Tips:

  • Review the reviewers:
    • Are the reviews anonymous?
    • Do ALL the reviews seem too good to be true?
    • Read the comments left on the company.
  • Trust your instincts and continue to check with friends and family.


As a General Contractor or maybe aprivate Buis It would seam if we had a Angies List Decal on a window front or on a Buis vehical would Improve Buis & to let people know that they are ascoiated with Angies List,Is this Idea submittable ?

Hi Doug,Thanks for the question! Currently, the only approved use of an Angie's List logo on a vehicle is only available to Super Service Award winners. If your company is a SSA winner, details on using the logo on your vehicle can be found here.

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Jennifer Wiley

Jennifer Wiley is a videographer at Angie's List, where she shoots and edits videos for Angie's List TV partners across the United States. She enjoys getting out in the field and interacting with members and service providers.

Anonymous reviews are Internet graffiti.  Angie's List has real reviews from real people.

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