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Hospitals embracing social media

Ed Bennett, an Angie's List member and web program manager at the University of Maryland Medical Center in Baltimore, has been keeping track of the number and types of social media used by hospitals.

He says they're relying on it for news announcements, crisis communications and to keep people in the community aware of new research or treatment options.

"It's become a big part of their customer service," says Bennett, who posts his findings on his blog, "Found In Cache."

Here's a glimpse at how hospitals are increasingly wiring into the social media community:

June 2009 June 2010
297 744
U.S. hospitals using social media
142 344
On YouTube
213 557
On Twitter
109 530
On Facebook
26 96
Have blogs



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Comments

Thank you for the mention. Social Media is becoming a standard tool for all organizations, not just healthcare. Folks can see the hospital list here: http://ebennett.org/hsnl/

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